BBR Music Group Names Lynette Garbonola VP/International, Chris Loss VP/Digital Strategy & Analytics
BBR MUSIC GROUP (BBRMG) is expanding its international outreach by adding LYNETTE GARBONOLA in the newly-created position of VP/International. GARBONOLA transitions to the position from her current role as VP/Digital Media. Congratulate GARBONOLA here.
STONEY CREEK RECORDS VP/Promotion CHRIS LOSS will replace GARBONOLA as VP/Digital Strategy & Analytics for the company. BBRMG VP/Radio Syndication & Group Strategy RENEE LEYMON will serve as interim STONEY CREEK RECORDS VP/Promotion until a successor for LOSS is named later this year. Both GARBONOLA and LOSS will report to BBRMG EVP JON LOBA in their new positions; LEYMON will report to BBRMG SVP/Promotion CARSON JAMES. Congratulate LOSS and LEYMON here and here, respectively.
“International growth for the BBR roster is a major priority for BMG, and they continue to strengthen that commitment with additional resources and actions,” said LOBA. “The creation of a position in NASHVILLE dedicated exclusively to representing our artists outside of the U.S., as well as BMG artists throughout the glob and in NASHVILLE, is a massive step in capitalizing on the significant and growing demand for Country music world-wide. LYNETTE has a track record throughout her career of jumping in feet first, identifying and seizing opportunities in an ever-changing marketplace. Add to that her understanding of digital and its role internationally, and she is a perfect fit for this role. Anyone who knows CHRIS LOSS knows he is a data and analytics genius. Our tech partners always include him in beta tests, because they know he will identify problems before they do. Matched with his insanely creative mind and programming/promotion background, he will grow the position in ways we can’t even imagine yet.”